Hailuo AI

Presentation

Creating impactful videos from a simple text or a static image remains a time-consuming task for many users without any particular technical skills. This is the segment targeted by Hailuo AI, a video generation tool accessible from a browser, whose offering consists of automating the creation of short animated clips from textual or visual inputs. Specifically, the tool allows you to generate a six-second HD video (1280x720), at a rate of 24 frames per second, usually within less than two minutes. The user enters a short text (up to 2,000 characters), optionally uploads a high-resolution image, and then starts the generation process. The engine, based on the MiniMax Hailuo 02 and Hailuo 01-Director models, incorporates elements of camera movement, physical animation, and interaction between subjects to produce animated visual content, avoiding the "slideshow" effect. The system also offers additional modules: image generation, text-to-speech conversion, rapid voice cloning from a ten-second sample, and a visual trajectory editor. The editor allows you to adjust pans, zooms, or static shots at different moments of the video, without manipulating 3D software. A system of visual presets (stylized black and white, neon, pastel ambiance) completes the customization features. On the creative assistance side, Hailuo AI includes a prompt optimizer and a module to suggest tones or narrative variants based on an initial idea. Here, the tool serves as support in the early stages of design, without replacing a complete creative process. Hailuo AI currently limits its renders to ten seconds. The tool optimally supports English and Chinese languages, and offers synthetic voices in about twenty languages with regional accents.

Hailuo AI Features

• Video generation from textual descriptions (Text-to-Video)
• Generation of videos from still images (Image-to-Video)
• Maintaining character appearance consistency across scenes (Subject Reference)
• Realistic emotional expression of characters in videos
• Creation of high-quality videos for professional use (marketing, social media)
• Support for multilingual guests, with a particular focus on Chinese
• Fast video generation (up to 40% faster with Hailuo 02)
• Interactive refinement of the generated video by modifying the prompt
• Commercial use authorized for generated videos
• Creation of videos up to 10 seconds in 720p resolution

Our AI Expert's Take

Hailuo AI has quickly established itself as a leading reference for short video generation. Its strength lies in its ability to produce visually impressive clips, featuring stunning cinematic effects that, while a notch below what Google’s Veo 3 offers, are available at a cost almost ten times lower. Its text- or image-to-video conversion surpasses most competitors with its striking realism, both in textures and camera movements. Its intuitive interface effectively guides the user, even beginners, thanks to multiple visual styles and practical options such as simulated tracking shots or zooms. Another very positive aspect is the ability to use "Character ID" visual references to ensure character consistency from one clip to another, which is ideal for storytelling. The generation speed, while not blazing fast, remains respectable, and the results reach a professional level when prompts are finely tuned. The "prompt optimizer" can also be activated to "improve the result," although its effectiveness remains to be proven. Indeed, our experience with Hailuo AI shows that a simple and direct prompt is often more effective than one that is overly detailed or convoluted. However, the tool is not without a few minor flaws. The resolution, capped at 1080p with no upscaling option, may hinder the most demanding professional uses. The Hailuo 02 model also shows limitations in high-action scenes or those involving very specific body movements (such as running or choreography), where results can vary in quality. Movements sometimes lack fluidity, and it is not uncommon for several attempts to be needed to achieve a good result, which can quickly become costly in credits. A few other drawbacks should also be noted: customer support is often nowhere to be found, which is hard to forgive for a service that attracts thousands of users. Not to mention that the free version is purely anecdotal and only gives a frustrating glimpse of Hailuo’s true potential, with a watermark, a maximum resolution of 720p, and a duration of 6 seconds. Finally, the maximum video duration (6 to 10 seconds) naturally restricts use cases, a limitation inherent to the youth of this technology. As for the subscription, it starts at $14.99/month ($9.99 with the annual promotion) for 1,000 credits, which allows for generating about 40 six-second videos in 720p, or 25 credits per video. Switching to 1080p costs 80 credits for 6 seconds, which amounts to about 12 video creations. This gap with HD resolution forces a constant trade-off between quality and budget, as moving to high definition costs more than three times as much. Ultimately, Hailuo AI is an extremely promising solution for creators seeking strong visual impact. For those willing to work within its current limitations, it is a leading tool that is already establishing itself as a major player in the industry.

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